Top Online Stores in New Zealand: Key Insights . Market Leaders: Countdown.co.nz leads with US$636 million of net sales in 2023, followed by Chemistwarehouse.co.nz, Shein.com, Apple.com, and Farmers.co.nz, showcasing a market focused on electronics and fashion. Engagement Strategies: Countdown uses its OneCard system and app for customer rewards, while Shein captures the fashion market with trendy, affordable products and aggressive marketing targeting the youth....